For a lot of restaurants, summer is a slow period with lower revenue and fewer guests. People tend to enjoy many social activities outdoors or are simply away, which may impact your sales negatively unless you actively promote your restaurant to stay on top of customers’ mind.
From our overall market data, we see that sales from June to August can decline by as much as 20% 😢👎🏻 for our restaurant partners, so we are here to offer a few tips and tricks to make sure your menu is promoted to the customers – and become the delight of a picnic in the park 😉.
First tip: CASHPOINTS 💰
One simple trick to incentivize sales is to issue cashpoints at a higher percentage in the summer. Set your cashpoint percentage to 20-25% of all purchases. This way, your customers get a discount they can use at your establishment at a later stage. On how to set cashpoints, check out our guide here.
Second tip: COMMUNICATE 🤗
A promotional offer is only effective if it’s promoted properly 😊. Giving out cashpoints or discounts does not make sense unless customers are aware of such incentives. This means that restaurant managers have to make sure customers are made aware of the offers by promoting them across all the customer touch points with the restaurant, which include SMS, in-app notifications, and of course, in your social media outlets.
SMS is a great way to reach your customers. Inform them about your increased cashpoint percentage by using the SMS-function in Weorder. You can find a guide here.
Always remember to be creative and personal when publishing discounts or special offers on your social media accounts as well. The way you communicate your offers and promotions should always reflect your restaurant’s personality and social media is an obvious environment where customers can follow your brand presence and activities!
Add a popup in the app to make sure even the ones that did not read the text message knows about the offer. Learn how to make a popup here! For this use, we recommend to display it on the First Screen.
Make sure you give an offer customers cannot refuse in the summer time, so they tell their friends and families as they head to the beaches or parks ☀️.
If you have any further questions please don't hesitate to contact us at [email protected] 🥰